SUBJECT: Ben Franklin's Guide to Success, Day 3

Dear {!firstname_fix},

Welcome to the third day of the Ben Franklin Success eCourse!

Today we're going to give you some history on Benjamin Franklin
and provide a little insight to how he become so unimaginable
successful. 

Ben Franklin is most remembered for his role as a founding
father of the United States. In fact, he has even earned the
nickname “the First American” for being one of the earliest and
most vocal supporters of the cause of uniting the colonies under
a sovereign leadership. 

For many years, he served the United States as the first
Ambassador to France, during turbulent years in which the
country’s fragile foreign relations were ever in danger and
required the most skilled handling by her diplomats abroad.

Towards the end of his life, he spent several years as
Postmaster General of the United States, and eventually was
elected as the Governor of Pennsylvania. 

His accomplishments weren’t all political, however. Rather, he
was something of a polymath, having learned a huge variety of
skills and developed a vast repository of knowledge which he
continued to expand on a daily basis. 

He was a musician who gave public performances, and invented the
instrument known as the harmonica. He also invented the
lightning rod, which came about as a result of his pioneering
scientific experiments in the realm of electricity. Among
physicists, he is widely regarded as one of the finest minds of
his age, and his scientific writings helped spur on the European
Enlightenment. 

Franklin’s publishing house bought the Philadelphia Gazette in
the 1760s. Until that time, newspapers were an important part of
American culture, but their influence was somewhat limited. 

In addition to the problem of illiteracy, newspapers were
generally highly priced. They had to be in order for the
publisher to recoup losses. Bear in mind that each one had to be
printed by hand instead of with a mechanical automated press as
we have today. 

Franklin helped to popularize newspapers with the changes he
made to the Philly Gazette, however.

To begin with, he introduced newspaper advertising for the first
time. Business owners could pay Franklin a fee and he would
include an ad for their business in his newspaper. This allowed
the businesses to get exposure, and it was a revolutionary
advance in how the world of business works. 

The Gazette soon became the very first mass publication that was
supported by ads, as Franklin, now profiting from the
advertisers, was able to sell it at a discount.

In addition to being a businessman who was interested in pushing
his own products, Franklin was interested in advertising and
mass media because he felt that the free exchange of ideas was
essential to the long term survival of the economy. As we’ve
seen, he was right. 

For that reason, it was essential to get items like newspapers
into the hands of as many people as possible, and advertising
was the vehicle by which this was made possible.

It's not hard to guess why Ben Franklin was considered to be the
"Father of Advertisement." And that was one of many, many great
accomplishments that he was able to be a part of thanks to his
own set of rules he called the 13 virtues.

To find out more visit our website:

http://www.YOURDOMAIN.com

To Your Success,

YOUR NAME

P.S. See how the 13 virtues worked for Ben? They can do the same
for you if you give them a shot! Visit the link below and get
the whole book for yourself!

http://www.YOURDOMAIN.com

We will see you tomorrow for Day 4 of the Mini course on Ben
Franklin Success and we'll give you a more in-depth preview of
one of the 13 virtues: Temperance. 