SUBJECT: Ben Franklin's Guide to Success, Day 4

Dear {!firstname_fix},

Welcome to the fourth day of the Ben Franklin Success eCourse!

Today we're going to be talking about Temperance, the first of
the 13 virtues for success. 

Temperance is one of the oldest concepts of virtue, dating back
to the days of the ancient Greeks, when philosophers first
turned their minds to the question of morality. Strictly
defined, temperance is when one refrains from engaging
excessively in food, drink, or other pleasures of the flesh. 

While most Greek thinkers valued the “things of the flesh”, and
considered alcohol and fine food to be valuable things, most
also advocated pursuing some kind of middle way, wherein one
didn’t overly indulge in excessive behavior, while at the same
time one didn’t practice self-destructive asceticism. This
middle way was vitally important to Greek thought as a whole.

Obviously, your business will suffer if you drink too much
alcohol, and your life as a whole will suffer if you
consistently eat too much. These are plain truths that no one
would bother to contest, because their veracity is so apparent. 

The lesson to be learned by the virtue of temperance is that
refraining from excessive behavior often leads to building up
one’s character. Extravagance is often a cover for a lack of
substance, so when a company throws lavish parties or makes
expensive public purchases, the immediate suspicion is that
they’re trying to compensate for internal weaknesses by the mere
display of wealth. 

By the same token, if one avoids engaging in extravagant
displays, one can learn to recognize them when they do occur.
One can develop the ability to see through the glitz and
temporary value of extravagant actions and think about the long
term setbacks that would ultimately be incurred by wasting time,
energy, and resources on intemperate corporate maneuvers. 

When one purchases the sturdy used car with start up capital
instead of the new Mercedes, one is practicing temperance. The
same is true when one approaches the marketplace with any kind
of marketing strategy – it’s vital not to “go too far."

There are several ways in which you can put temperance to
practical use in your internet marketing strategies. The first
major thing to consider is that you should resist going
overboard. 

While you have a vast and multifaceted audience at your disposal
when you market on the internet, there’s just no sense in trying
to reach them all at once. Rather, you should pare down your
efforts with research, such that your efforts are less extreme,
more temperate, and ultimately more effective.

To find out more about how you can use Temperance and the rest
of the 13 virtues, grab the complete guide on our website: 

http://www.YOURDOMAIN.com

To Your Success,

YOUR NAME

P.S. It's extremely simple, isn't it? Just visit our website and
get the entire book so you can read even more, these
micro-lessons don't even come close to how much valuable
information the book contains!

http://www.YOURDOMAIN.com

We will see you tomorrow for Day 5 of the Mini course on Ben
Franklin Success and we'll give you one more in-depth preview of
the virtue: Industry. 