SUBJECT: Ben Franklin's Guide to Success, Day 2

Dear {!firstname_fix},

Welcome to the second day of the Ben Franklin Success eCourse!

Today we're going to show you the brief synopsis of the 13
virtues and give you some history as well. 

The thirteen virtues are as follows, along with a little note
telling us what Ben thought about them:

• Temperance: Eat not to dullness; drink not to elevation.

• Order: Let all your things have their places; let each part of
your business have its time.

• Resolution: Resolve to perform what you ought; perform without
fail what you resolve.

• Frugality: Make no expense but to do good to others or
yourself; i.e., waste nothing.

• Moderation: Avoid extremes; forbear resenting injuries so much
as you think they deserve.

• Industry: Lose no time; be always employed in something
useful; cut off all unnecessary actions.

• Cleanliness: Tolerate no uncleanliness in body, clothes, or
habitation.

• Tranquillity: Be not disturbed at trifles, or at accidents
common or unavoidable.

• Silence: Speak not but what may benefit others or yourself;
avoid trifling conversation.

• Sincerity: Use no hurtful deceit; think innocently and justly,
and, if you speak, speak accordingly.

• Justice: Wrong none by doing injuries, or omitting the
benefits that are your duty.

• Chastity: Rarely use venery but for health or offspring, never
to dullness, weakness, or the injury of your own or another's
peace or reputation.

• Humility: Imitate Jesus and Socrates.

Now, you might find yourself thinking that these virtues are all
great and good, but unclear as to how they relate to becoming a
better advertiser. Well, the secret, according to old Ben, was
that an individual who wanted to be a success at advertising
needed to first be a success as a human being. 

Only a virtuous person could succeed in any truly meaningful
sense of the term. Since Franklin was such an unqualified
success, we’re inclined to believe him. There are also some
direct case studies which demonstrate just how truthful and
accurate his belief is, even in 2010, which we’ll look at a bit
later on.

In other words, if your business is struggling, or your
advertising isn’t going as well as you’d hope, the problem
likely lies within. It’s too easy to blame the market or the
environment for our failures; in truth, we can always push
ourselves a little bit harder. 

If we follow these virtues, we’ll be changing ourselves. If we
change ourselves, we change our businesses, because a well run
business is a natural extension of ourselves and our value. 

In our extensive guide you'll get much more information on how
to apply all of these values to your business and go from
wherever you are now to so much more!

Visit the link below to get your own copy. 

http://www.YOURDOMAIN.com

To Your Success,

YOUR NAME

P.S. Now that you've got a taste of the 13 principles how can
you resist learning more? These principles could change the way
you do business and be the difference between utter failure and
fabulous success!

http://www.YOURDOMAIN.com

We will see you tomorrow for Day 2 of the Mini course on Ben
Franklin Success and 